New Screen Innovations Director to "Make Selling Shades Cool"
Projection screens manufacturer Screen Innovations (SI) have announced the appointment of Jim Koenig as Director of Shading Sales and Marketing in a press release yesterday. Bringing 25 years of sales experience to the board, Koenig has worked with Savant Systems, Core Brands and Legrand, North America, but will now "guide the sales and marketing strategies" for SI's new Shade Division.
The company, founded in 2003 by its current owner, Ryan Gustafson, was founded with the directive of eliminating the frustrations of "disposable batteries", "ugly dust accumulating fascias" and re-work. In the press release, Gustafson explained how Koenig was hired:
“Jim Koenig came highly recommended from my buddy Kim Parker. After discussing Jim with Kim at our facility, we called him and realized he was driving to Austin as we spoke. Within one hour Jim was in our building. Within two hours, we knew Jim was the right guy. Within two weeks, Jim joined the SI team to change the world!”
Koenig, upon joining, said that he was "ecstatic to be part of a culture which places the dealer’s needs first" and the he "cannot wait to connect the CI channel with our new, from-the-ground-up, shading solutions which will revolutionize the industry and finally make selling shades cool!”