New Qube smart bulb out to disrupt lighting industry prices
On average, a typical Wi-Fi multi-color LED smart bulb costs around $50. While smart bulbs can improve a home, their price tags make them a luxury not everyone is willing to splurge on. Enter Qube™, a Wi-Fi smart light bulb that breaks the market price at $19. Developed with financial support from crowdfunding site, Indiegogo, Qube was created as a way to make the transition to smart home lighting affordable for everyone.
“We recognize that existing smart bulb solutions are too expensive for consumers to reap the full benefits of smart lighting — especially because they need more than one or two bulbs to see results,” Joo Siong, co-founder and vice president of Products for Qube said in a statement. “With Qube, we have big plans to disrupt the smart bulb market by offering a truly affordable and smart light bulb to the masses.”
Qube’s initial sale strategy is to focus directly to consumers online, eliminating the need to build in retail margins, which up the purchase price for other smart bulb brands in the marketplace.
Pricing isn’t the only thing that separates Qube from the pack. Unlike other smart bulb brands like LIFX and Philips Hue, Qube doesn’t rely on Geo-Fencing technology. Instead, it relies on nearby smart Bluetooth Low Energy (BLE) wearables, allowing it to recognize what room of the house you are in. This allows Qube-users to have their lights automatically switch to their preferred color setting upon their entrance into a room. Qube also integrates with IFTTT and can alert users if someone has arrived or left the house using the IFTTT email function.
Using Wi-Fi and BLE, Qube smartbulbs connect your home to your mobile devices and BLE wearables to let you create the atmosphere you want. It is currently the most affordable multicolored bulb on the market and works with iOS, Watch OS and Android™ operating systems. It is currently being launched at a discounted price of $16 for the first 72 hours.