Two new Magnolia stores that opened last Friday in California were the first to showcase Exceptional Innovation’s (EI) Lifeware home automation solution in a retail setting.
The stores, located in Santa Monica and Santa Clara, Calif., each feature a “fully integrated home designed with Lifeware,” said EI. The vendor said the stores will offer “good/better/best” packaged Lifeware automation solutions, and will provide “customized solutions to meet the size and scope of any home installation.”
“Magnolia represents a truly unique market segment that includes high-end retail A/V sales, combined with design and installation services,” said EI Vice President of Sales Steve Cashman. “The presence of Lifeware in the retail locations provides an opportunity for homeowners to test-drive home automation and distributed digital entertainment in the perfect environment. Magnolia’s commitment to Lifeware has offered us a great platform for the retail launch of our products.”
Magnolia customers will be able to experience Lifeware in multiple home “zones.” The software will controlling each “home’s” media room, media bar, home office, equipment closet and front door. HP’s Digital Entertainment products, including the Lifeware Ready z565 digital entertainment center, will be part of the integration, as will products from Lifeware Connected partners such as Lutron, B&K, SpeakerCraft, Aprilaire, GE Security and Panasonic. The stores also will sell and display EI’s Lifepoint family of digital 16:9 widescreen touchpanels.
“Studies have shown more and more homeowners are looking for home automation solutions on varying levels,” said Lou Kings, Magnolia’s convergence solutions manager. “Here at Magnolia, we strive to deliver the products and services customers are looking to integrate into their homes. We are evolving our retail and installation business model to incorporate the next phase of digital living. Together with new industry partners like Lifeware and HP complementing our existing supplier group, we intend to be a full-service retailer that offers homeowners an entirely new array of solutions and services.”