Nationwide opens access to its marketing distribution network to HTSA members
Half a year into their strategic alliance with one another, HTSA and Nationwide Marketging Group announced a new benefit for HTSA and Home Technology Specialists of Nationwide (HTSN): Nationwide is giving access to their proprietary inventory and software platform, eXchange, to members of HTSA and HTSN.
eXchange was developed by Nationwide to compile product data, inventory, pricing, and delivery information from eight authorized distributors so that dealers can find the exact products they are looking for and get them delivered when they want, and at a price that they want. HTSA Managing Director Bob Hana described the system as, essentially, a Kayak or Expedia for the specialty retailers and custom integrators market.
“We are always seeking new avenues for our members to become more efficient and timely, and to provide their customers with the products they want,” Hana said“This eXchange program offers our dealers immediate, convenient access to thousands of products anytime. They will have more choices in product than ever before.”
The assortment of goods featured on the eXchange is tailored to match the needs of HTSA and HTSN dealers who don't have time to sift through thousands of products distributors offer that members don't carry. The portal can be sorted based on popularity of items, price, availability, and customized preferences, Hana explained. And the tool is designed with time-management efficiencies for project estimating and ordering.
“HTSA and Nationwide represent the future of product delivery, support and service for specialty retailers and system integrators,” said Hana. “Our strategic alliance allows for these independent organizations to cooperate in a way that is positively impacting the CE industry as a whole – maximizing the strengths of HTSA and Nationwide Marketing Group’s individual core competencies, while increasing member benefits, amplifying vendor relationships and creating synergies across marketing and other services that together present increased business growth opportunities for members and vendors alike.”