Nationwide HTSN Vendors Put On Mind-Blowing Home Theater Demo at PrimeTime
During the PrimeTime show in Las Vegas this week, a collection of vendors under Nationwide’s HTSN brand got together and put on an incredibly impressive home theater demo in a sound room constructed right on the show floor. This was the second iteration of an idea that was introduced at Nationwide’s recent Spring PrimeTime event in New Orleans—and it’s one that Hank Alexander, a senior executive team member at Nationwide who heads up the HTSN program, said would be back, at least for the next three PrimeTimes.
"Seeing Epson work with Paradigm & Anthem, and Row One work with Audioquest, and all of the different guys come together in doing that and demoing these kinds of things—it's cool to see,” he said.
The collection of products on display in the room included:
- Epson’s Pro Cinema 6040UB projector
- A Da-Lite projector screen
- A Dolby Atmos/DTS:X speaker and receiver package from Paradigm and Anthem
- RowOne Seating
- Sanus rack equipment
- Sony’s UHD Blurry player
- An Nvidia server
- Control and automation from Control4
At a minimum, the home theater demo room was just an awesome experience. I mean, watching Game of Thrones in a theater-styled room with booming bass, an audio experience that basically hugs you, and a crystal clear picture had me ready to open my wallet right there. Beyond that, it showed the dealers in attendance the impact that a properly set up demo can have on a potential client.
“It's just re-engaging people into what projection can do,” Alexander said. “By combining the seating and the control and automation and all of those things, we’re letting people see—it's a bunch of little pieces that they see here and they see there, and it's a black box. But then they go in that room, and they go, 'OK, woah, now I get it.’”
There’s also a business case to be made for showing dealers the impact that this kind of set up can have. Of course it greatly improves the client’s in-store experience. But it can also serve as a way to educate dealer’s on how to better pitch product options, which can lead to bigger projects. And bigger projects—well, that leads to better profits and an improved bottom line.
“It's just trying to give dealers options,” Chris Sipes, Western Regional Sales Manager for Paradigm and Anthem, said of the demo room. “We're very profitable, so for those who are doing appliances, furniture, maybe some TVs, it's sort of a question of how much money are they leaving on the table by not having these other things—like being able to control a room or being able to go bigger than a 65 or 70 inch flat panel TV that they're trying to hang on the wall where, with screens and projectors, you've got unlimited size capability.”
Moving forward with the demo room, Alexander said that there will likely be some slight alterations in the experience aimed at showing dealers more (and different) product arrays.