Nationwide Execs: ‘Prepare for Share’ is Paying Off
Nationwide Marketing Group’s PrimeTime! Spring Vendor Show, which ran from March 13 to 16, drew over 3,000 attendees from 720 member companies along with 175 vendors, who took up 198,000 square feet in Orlando, Fla.’s Orange County Convention Center. Dealers who came were exposed not only to good deals – as in the opening night’s Millions in Minutes furniture auction – but also to the wealth of marketing and financial services, educational programs, and market research power the group offers as part of its total package.
The group’s executives restated a continuing emphasis on the long-term Prepare for Share program launched in 2015: an all-encompassing retail brand-building initiative designed to improve customers’ in-store experience and to help dealers ramp up a 360-degree approach to promotion that includes customer engagement in multiple media, giving an overview of its impact on membership to date. Nationwide leadership also provided comments on overall business and on Nationwide members’ performance as measured against the rest of the industry.
“Our feeling overall is that business is good, the consumer durables industry is good, bedding and furniture are gaining [as important categories for members], and appliances are still robust, riding the coattails of new housing and existing home sales,” said Dave Bilas, CEO, in welcoming remarks during a meeting with the press on Day One.
Bilas said that regionality was playing a role in dealers’ 2016 successes thus far, saying the Southeast and Southwest areas were doing well and that the Northeast, due to the lingering after-effects of Superstorm Sandy, had been hampered by a slow recovery from the devastation having delayed product replacement cycles anywhere from 12 to 18 months. But, he added, “in 2004 through 2006, lots of appliances were sold and that [replacement] cycle is starting to hit now.”