Nationwide East recently reported “tremendous growth” in 2015, but that isn’t stopping the group for doubling down on its expectations for 2016. In a statement emailed to Dealerscope on Wednesday morning, Nationwide East said it expects to exceed the 1,000 member plateau this year.
The group said it is focused this year on continuing to drive engagement on the MemberNet platform—its website—member services, and advertising tools that keep the independent retailer competitive. With 10 Territory Managers in the areas where their retailers reside, Nationwide East membership can expect to see them in their stores frequently, offering customized programs designed to help them grow their business, Nationwide East said.
“We spent four days in sessions educating the Territory Managers on our finance, furniture, appliance and CE advantages,” Nationwide East Vice President Dean Hanby said on the group’s recent Territory Manager Planning Meeting in a statement. “It’s vital that we have the knowledge to explain every program and resource to our members and help them run their business at a profit. ‘We’ve Got Your Back’ is more than our slogan, it is the fundamental way Nationwide East does business, we believe it.”
The training was focused on the exclusive financing, promotional and product programs that give Nationwide East members a clear advantage in their market place. The managers share their expertise and knowledge of these initiatives with members through frequent phone calls and store visits, which is crucial to building relationships and trust.
“The continued growth of Nationwide East and our regional divisions is due to their teams taking the time to educate the territory managers and ensure the services we offer to our retailers is understood and adopted by all members,” Dave Bilas, CEO of Nationwide Marketing Group, said in the statement. “The fact that Nationwide East will grow to 1,000 members this year is truly worth celebrating.”