At the grand opening event of Video & Audio Center’s new flagship all-digital one-touch superstore in Woodland Hills, California, this week, Monster introduced two new, high profile products: the Monster 24K BackFloat and the ROC by Monster line of Black Platinum headphones. Monster also displayed its Mobile Selfie Case and the NTune Pearl Collection of headphones.
Let’s dive into the headliners, though:
The Monster 24K BackFloat is a portable Bluetooth speaker and speakerphone that floats. Monster called the device a first-of-its-kind wireless speaker and said the device is “inspired by the 24K Lifestyle of rapper/producer Meek Mill.” Ostensibly, given its floating nature, the device is water resistant and can be brought into hot tubs, pools, and steam rooms, Monster explained. The high-def speakerphone can also take calls. The 24K BackFloat has a manufacturers suggested retail price of $199.95.
In news that will get fútbol fans excited, the ROC Black Platinum Over-Ear Headphones by Monster were designed in conjunction international superstar Cristiano Ronaldo and were initially released in Europe a few weeks ago. The line includes on-ear, in-ear, over-ear, and sport models, all of which deliver Pure Monster Sound, the company said. And a video made to help launch the product, featuring a disguised Ronaldo (you may have already seen it, but it’s below) set a record for being the most-viewed branded video in just over a day on the internet. The headphones retail for $329.95.
“We are very excited to take part in this event, as Video & Audio Center is the kind of store where the most discerning customers come to evaluate and buy their gear for home and mobile entertainment,” Noel Lee, Monster CEO, said in a statement. “Like the Monster 24K BackFloat, our products offer the best sound, but also raise the standard of design that captures the imaginations of consumers. We are confident that Video & Audio Center is taking our ‘Always Lead, Never Follow’ slogan to heart, and will be a very valuable retail partner of ours now, and into the future.”