Monster, Magnolia Join Forces
Monster announced Monday that it has formed an alliance with Best Buy's Magnolia Home Theater to bring in-store merchandising and demonstration areas, featuring Monster products, to Magnolia locations.
The team-up was announced by Monster at the Audio Engineering Society (AES) Convention.
"Unfortunately, in today's on-the-go digital music universe, the concept of true high fidelity audio has taken some hard knocks, and many consumers have never had the opportunity to experience great audio," Head Monster Noel Lee said in a statement.
"That's why we are delighted to be working with Magnolia Home Theater who is taking the “art of the demo” to a new level and helping customers truly embrace better quality audio, including ways to enjoy better sound quality with portable and mobile music."