Monster Aims to Drive Brands
At its CEDIA Expo press conference Thursday morning, Monster touted many of its recent accomplishments while announcing some new initiatives, including some super-fast new HDMI cables and a new training program for installers called "Just What the Doctor Ordered."
The new program, introduced at the press conference by Head Monster Noel Lee and the company's new product area manager, Bill Schripsema, will train installers and integrators on how to best integrate Monster products into their installations, whether through "mixes of product racks or branding on the outside of the van," Schripsema said.
The program is up and running now, and the training will take place in a variety of forms. And while there is no minimum dollar amount for orders, Schripsema said the company will be "more accommodating on large orders than small."
The Just What the Doctor Ordered program is part of Monster's strategy of "driving your brand with our brand," which will enable companies without a tremendous marketing budget to leverage Monster's. The company plans to make tools and resources available to the CEDIA channel, and the truck program is part of that.
Other product announced at the press conference included:
- A new line of HDMI cables, including the "Ultimate High Speed" cable, which is 17.8 Gbps and retails for $99.99. The other new cables, which move at 14.3 and 15.8, will retail for $69.99 and $79.99, respectively.
- A line of power products, which the company calls "Beyond Surge." The products which, the company emphasizes, are safe and green, include the HT 1700 (MSRP $399.95) and HT19006 (MSRP $499.95.)
- A new array of control systems, including the Revolution 200, which a company executive called "the least-expensive advanced remote with lighting control in the world."
- Monster Vision 3D glasses, the first that work with all TV brands. The glasses and 3D transmitter together will retail for $249.95 when they are released in December; the glasses and transmitter will be sold separately for $149.95 and $129.95, respectively.