Modus VR Works with Utah Integrator to Revolutionize Home Theater Sales
Though its still struggling to get a firm grasp on its role in the consumer market, virtual reality time and again has proven its worth for businesses and in the commercial space. Just ask Utah-based integrator Argenta. The company has seen its home theater sales process completely evolve over the past year thanks to a partnership with Modus VR and its virtual reality design software.
Using the Modus VR software, Argenta has been able to create high-definition, customizable home theater demos for potential clients, enabling them to see what a finished home theater will look like in their space without a single nail being hammered into place.
“When homeowners decide to create a home theater, they often aren’t sure what they can fit into the space, how different gear or placement will affect the performance and viewing experience and what the final result will actually look and feel like,” Brad Larkin, Argenta’s president, explained in a recent press release. “Using Modus VR’s incredible virtual design software, we now eliminate uncertainty and show our clients that we are dedicated to installing the best possible home theater for their space and budget.”
(Left to right) Argenta co-owners Brad Larkin, Justin Rollins and Will Alley
Another highlight of the Modus VR platform for the integrator is its time saving ability. Larkin explained that he and his team are able to develop a complete virtual representation of the home theater in as little as 20 minutes—and that includes adding in the components, finishes, and furniture, to ensure the client has a realistic VR demo.
The consultation process using the software is not unlike how a traditional home theater consult would go—Argenta gets to know a little about the homeowner’s lifestyle, their interests, and their needs, and then works to determine the best location or room for the home theater. They then utilize the Modus VR computer interface to build out the virtual environment, providing the client with anything from a rough sketch to a high-def, fully-outfitted home theater.
“Within five seconds, even our most skeptical clients are oohing and aahing at the experience of virtually ‘sitting in’ their home theater,” Larkin said. “We invite clients to our showroom, where they can sit on a comfortable couch and put on our VR headset. A salesperson in another room also wears a headset, and they visibly guide the client through the virtual home theater, explaining each feature and decision through the attached headphones. Clients are in awe when they see the true dimensions of their space and how different-sized components, like a projection screen, fit into the room.”
The platform provides more than just the visual impact of seeing the completed project in a virtual space. The software can also help the integrator determine the right type of audio equipment for the space using Modus VR’s sound modeling tech. Further, it can help determine the best position for those speakers in the room, and how the seating can be arranged and optimized for the best possible listening experience.
“I estimate that about 60 percent of our clients now use a VR demo,” Larkin said, “and I would 100 percent recommend it to any company installing home theaters. If you are designing home theaters on a serious level, there’s no other tool like this, and buyers will soon expect a virtual tour before they invest tens or hundreds of thousands of dollars.”