MJ Talks to: Jason Quam of Dakota Alert
Maureen Jenson: Would you provide a brief background on the company?
Jason Quam: Dakota Alert is a family-run business that was founded in 1991. We started out primarily serving a rural market by focusing on driveway alarms for use at farms and ranches. Being from farm country ourselves, we always wanted an advanced warning if someone was driving up the lane. This ushered in our first wireless driveway alarm. Since that time we have always been trying to improve ourselves and our products. Now we have many different wireless alerts with ranges up to several miles.
MJ: What are the major trends within your industry right now? How has it changed/progressed in recent years?
JQ: We are definitely a niche inside the larger security industry. Our products have been geared toward a do-it-yourself customer who is looking for local notification when someone enters a monitored area. Looking at some of the newer security offerings, I think that there will be good growth in the DIY segment. Oftentimes a customer is happy with some basic notification and they do not want more than that.
MJ:: What are your hot products right now? Why are they so popular?
JQ: Our DCMA-2500 has been out for a couple years and the popularity just keeps growing. This is a wireless outdoor PIR sensor and receiver pair. The sensor can detect a person or vehicle up to 50’ away and will send a radio signal up to a half mile to the receiver. The receiver can play a chime or a customer can use the relay outputs to connect into nearly any control panel. This gives a user an easy way to tie in a wireless sensor with a tremendous range.
MJ: How is Dakota Alert different from other similar manufacturers?
JQ: For the last 23 years, we have been leading the way with simple wireless sensors. We have also been listening to our customers during this time and we have incorporated many ideas from them in our current products. We have a wireless vehicle sensor that will only detect vehicles and will not be affected by large animals. We have a wireless rubber hose that is similar to the old gas station bell, but they can send a radio signal up to half mile. We also have a great customer service team that is able to support our customers after the sale.