Mitsubishi Launches 3D Campaign
Mitsubishi, in an effort to make in-theater 3D moviegoers more aware of home 3D options, launched a new advertising campaign last week, in conjunction with the release of the new film "Legends of the Guardians."
In more than 500 theaters, Mitsubishi is distributing half a million coupons for a free Mitsubishi 3D Starter Pack.
“3D in-theater advertising offers Mitsubishi the optimal avenue to target prospective 3D TV buyers in a captive environment,” Max Wasinger, Executive Vice President, Sales and Marketing at Mitsubishi Digital Electronics America, said as part of the announcement.
“Coupled with in-theater couponing and a strong call to action, we have designed a campaign to build awareness and drive a targeted demographic of 3D movie lovers to retailers across the country."