Mitsubishi Broadens 3D, 3D-Ready Lines
Mitsubishi Digital Electronics America is covering numerous fronts in the war for 3D brand dominance in the second half, broadening the market territory it has already staked out in big screens. The company is promoting models in its 3D DLP and LaserVue categories, and is emphasizing the sound-performance aspects of its Unisen LED LCD TV lines.
Since the company views 3D as an immersive experience that can only be effective on a large-screen landscape, “60-inch will be our smallest 3D screen,” said Mitsubishi vice president of marketing Frank DeMartin during a New York City combination product unveiling and demonstration of the company’s TV models.
At the event was Mitsubishi’s 75-inch LaserVue 3D TV; that represents a new large-screen size for that technology. The company also showed a $99 3D adapter that will upconvert any Mitsubishi 3D-ready TV sold since 2007. The adapter and emitter will also be bundled beginning next month in a $399 starter kit that includes two pairs of glasses and a Disney Blu-ray 3D showcase disk.
The entry-level LED LCD Unisen 154 series (55 inches only), 164 series (40-, 46- and 55-inch) and Diamond 265 LED LCD TV series (46- and 55-inch) all feature the company’s multi-speaker Immersive Sound Technology (IST); the 265 range, sporting 18 speakers and a 240Hz refresh rate, will be available next month. All three series are Internet-connected TVs via what Mitsubishi has termed its Stream TV technology, and the 164 and 265 series offer built-in Bluetooth A2DP audio streaming capability as well.
Sell-through of Uniden at the showroom level is being aided by a new Mitsubishi three-button demonstration device that enables a customer to raise or lower set volume, stop a demo at any point and choose among three distinct audio tracks that demonstrate the sets’ sound systems by highlighting different aspects of it. The sets also offer surround pre-out jacks on their backs, and the front array can be reset to perform as a center channel.