Middle Atlantic Launches Phase Two of Web-Based Configurator
Middle Atlantic Products has launched the second phase of its Web-based configuration tool.
The next-generation of the Configurator, a component of Middle Atlantic’s customer portal, is meant to add functionality, improve the interface and enhance the overall website user experience. According to Middle Atlantic, the configurator was engineered to facilitate the easy selection, configuration, quote, and purchase process for customer projects.
The configurator has over 10,000 registered users since its launch one year ago.
"We've seen rapid growth in the number of Configurator users and received extremely positive feedback in the short time it's been online. Our dedicated Configurator team has been hard at work improving the users' digital experience," Dan Tarkoff, vice president of customer experience, Middle Atlantic, said in a statement.
"From beginners to experts, we want our customers to be able to build intuitive, personalized systems that match the exact design and installation needs of today's demanding A/V environments. With built-in intelligence for even greater ease of use, phase two reflects our core philosophy and the positive customer experience we strive for."
Features of the configurator's second phase include:
- 'Quote My Customer' Tool: Allows users to add profit margin markup to quotes of saved projects. By entering the desired profit margin as a dollar value, percentage or target growth for each component, the margin markup tool will automatically perform the calculations.
- Updated My Projects Page: Updated with an option for separating 'Draft' projects from 'Quoted' projects. Additional navigation features include auto sort by date and pagination.
- 17 Additional Rack Series: Nearly every rack series offered by the company is now available, with the update's addition of 17 Middle Atlantic racks, including the CEDIA Hall of Fame AXS and SRSR series.
Middle Atlantic's configuration solution is meant to streamline the selection of suitable products and accessories for any type of system via smart recommendations. It includes a priced materials list and a personalized quote with the profit margin built in. Users can also export CAD and other design documents to be integrated into their standard design process.
"As an integrator and a Middle Atlantic customer, working with the Configurator simply makes my job easier. For example, instead of ordering a list of parts, I can now bundle my entire product list into one part number — streamlining the ordering process," Hong Cheng, vice president of technical operations, Karcher Group, said.
"I'm excited to see the additional functionality and rack series options that phase two will bring to my projects."
Middle Atlantic stated that the platform was developed to enhance and expedite the design and ordering process. By leveraging the platform, users can browse through the Middle Atlantic catalog, automatically generate quotes on projects with or without pricing and receive orders pre-assembled or with download assembly instructions from the site.
Middle Atlantic Products has been part of the Legrand group since 2011.