Meridian Partners with Cinema-ATS
Meridian Audio is delighted to announce a new partnership with Cinema–ATS, a leading supplier of acoustic treatment solutions for home cinemas. As part of the new agreement, Meridian dealers will be able to specify and deliver the full range of Cinema–ATS solutions as part of its growing home cinema product portfolio, to create the ultimate home cinema experience. This arrangement is part of a strategic plan to establish a complementary high-performance network of brands that make their products available to dealers around the world, including brands like Barco, DT Screens, QNAP, and more. Meridian has been steadily growing its home theater product portfolio and will be adding more to its strategic offering in the near future.
“Our new partnership with Cinema–ATS is an exciting step forward for Meridian,” says Rayner Sheridan, Meridian’s Director of Marketing. “Cinema–ATS allows us to expand our offering to dealers so that we can provide comprehensive acoustic treatment solutions for home cinemas, in addition to a range of projectors from Barco Residential and our own high-performance audio systems. We are thrilled to expand our product offering to include these innovative and market-leading technologies, and look forward to working with dealers on their home cinema projects.”
Audio quality is critical in a home cinema and one of the most important factors is acoustical treatment of the walls and ceiling. Cinema–ATS provides innovative and comprehensive solutions that have been specifically designed to address the Three “R’s” of acoustics and the most common problems found in home cinema audio: resonance, reverberation and reflection.
The Cinema–ATS Complete line is designed for installation on all four walls and if also desired, the ceiling. It combines scattering panels to optimize reverberation and reflection, and the Multipanel, a dual-purpose absorber, which effectively tackles resonance for total system design flexibility. The scattering panels and Multipanel are just 50mm deep, much shallower than conventional acoustic systems. This significantly increases the range of projects where the system can be installed, as many home cinema owners are unwilling or unable to sacrifice the space required for conventional, much deeper acoustic treatments.
Offering standard layouts and fixed quantities of materials, the Cinema–ATS Packs line is a simplified solution that makes it particularly easy for integrators to specify and install acoustic treatments. Each Pack includes 12 scattering panels and 12 Foamsorber panels that are combined to optimize reverberation and reflection. Guidelines for subwoofer positioning are supplied to tackle resonance and ensure that the Three “R’s” of acoustics are well managed. The simplicity of the Cinema–ATS Pack not only allows dealers to reduce to the time they spend on an installation, but the easy packing and storage of the Cinema–ATS Pack means that they can safely stock product and easily transport it to the job site.
“We are delighted to be partnering with Meridian, who share our passion for creating the ultimate experience for our customers, and offering technology of the highest quality,” says Neil Davidson, of Cinema–ATS. “We noticed that there was a real gap in the market for a high performance acoustic solution that was easy to install, and found that dealers were getting frustrated with rigid, complex and expensive systems prescribed by acoustic consultants, which often resulted in products being used that were not right for the application. We designed a system that was suitable for almost any application, easy to install and offered the performance that dealers need to give their customers the very best experience.”
To help create a superior home cinema, the free-of-charge Meridian Design & Specification Service can assist dealers in planning their projects as efficiently and accurately as possible. Cinema–ATS is now fully integrated into this service, alongside Meridian’s own audio systems and Barco’s projectors, to provide installers with a complete audio-visual scheme.
To showcase the benefits these brands deliver, Meridian’s home cinema in the UK incorporates a winning combination of Meridian, Cinema–ATS, DT Screens and Barco Residential products. Designed to not only enlighten and entertain audiences, the facility offers a fantastic showcase dealers can use to share what’s possible with their clients and to immerse them with authentic, high-resolution sound and stunning visuals that only this combination of brands can offer.
The preceding press release was provided by a company unaffiliated with Technology Integrator. The views expressed within do not necessarily reflect the thoughts or opinions of the staff of Technology Integrator.