McIntosh Teams with Florida’s Behrens at Luxury Car Event
High-end audio products maker McIntosh put its brand front and center at Florida’s annual Amelia Island Concours d’Elegance and RM Auctions vintage motorcar event on the weekend of March 11 through 13.
The company teamed with its local dealer, Behrens Audio Video, to expose attendees to a luxury audio-listening experience on a par with the luxury-car experience they had signed on for.
McIntosh’s listening venue was outfitted with several of the company’s systems, including its Manhattan and SoHo Collections.
McIntosh’s global vice president of sales and marketing, Linda Passaro, was on hand to observe the event – one of a series of luxury-product events along the lines of those that the company said would be a key part of McIntosh’s market positioning for the future.
Pictured with McIntosh gear, are left to right: Marc Lamb, McIntosh director of sales, Western Region; Jaime Wood, Perpetual Marketing; Bill Behrens, Behrens Audio Video; Linda Passaro; Steve Brakke, Behrens; and Shawn O’Connell, Perpetual Marketing.