McCartney to Appear in JBL Ads
Harman International announced Thursday that music legend Paul McCartney will appear in the next phase of its JBL brand's “Hear the Truth" campaign.
The former Beatle will appear in a television spot for the campaign during the Grammy Awards on Sunday. The show will also feature the U.S. debut of Jennifer Lopez's Harman commercial.
“Music fans should not settle for good enough when it comes to listening to their favorite artists. They should not have to sacrifice the quality of the music for the sake of convenience that comes with digital music,” Harman CEO Dinesh C. Paliwal said in a statement. “The JBL ‘Hear the truth’ campaign is about acoustic quality and features artists who want their fans to listen to music as it was intended to be heard. Sir Paul McCartney is the ideal representation of why great music has lasting impact and the importance of high-quality sound reproduction."
“JBL is synonymous with great sound and has consistently met the standards for my music,” McCartney said in the company's statement. “I’ve used JBL’s professional equipment throughout my career as a recording artist and touring musician. I want my fans to ‘Hear the truth,’ and that’s what JBL delivers.”