Marantz Unveils CEDIA Plans, Ad Campaign
Marantz America said this week that it will launch 15 new products at CEDIA Expo in Denver next week, as well as a new advertising campaign which will highlight both those products and the company’s record.
New offerings include eight products in the company’s High Fidelity and Reference lines, three new multi-channel audio/video receivers, two new high performance video products and a pair of new anamorphic lenses for the company’s DLP projectors.
“Visitors to our CEDIA booth this year will literally see a whole new side of Marantz, and hopefully it will encourage them to take an even closer look at how our products are simply the best looking, best sounding, best featured and most reliable in home entertainment,” the company’s vice president of marketing and product development, Kevin Zarow, said as part of the announcement of the plans.
The campaign, which will run in various industry magazines through next year, will emphasize the “whole body experience,” which will juxtapose the products with anatomy book sketches of human organs.
For more information, visit www.marantz.com