Magnolia to Offer Control4
Home automation vendor Control4 announced a strategic partnership with Magnolia Audio Video that finds its complete line of products now available at all 20 standalone Magnolia stores on the West Coast.
Magnolia will display the products and “highlight applications that allow consumers to merge their home theater, lighting, music and temperature subsystems into an easy-to-use on-screen guide or touchscreen,” said Control4. Customers can walk through a series of demo rooms to experience the technology. Magnolia Audio Video will also provide design and installation services.
“Magnolia Audio Video is an ideal partner in transforming the home automation market,” said Control4 CEO Will West. “Consumers want significantly reduced complexity and an easy purchase experience at a price they can afford. Combining forces with Magnolia Audio Video enables us to meet this growing demand through hands-on, convincing demonstrations of whole-home control and automation along with the best selection of consumer electronics in the world.”
“This strategic relationship with Control4 strengthens Magnolia’s competitive edge as a leader in digital home conversions,” said Kris Peterson, Magnolia’s vice president of strategy. “Control4’s innovative and affordable products are broadening the home automation industry and we believe they bring a new level of experience and lifestyle improvement in consumers’ homes.”