Looking to Further Support the Dealer Channel, Rayva Launches New Programs
In providing fully customizable turnkey home theater environments, Rayva is already doing quite a bit to support this channel in ways like we’ve yet to see. But, in an effort to step up their commitment to dealers even further, the company recently announced three new partner programs aimed at making it “easier and more profitable than ever” for dealers to sell and support clients’ home theater solutions.
“We’ve been listening to dealers and are excited to provide programs that are based on their feedback on making selling home theater even easier,” George Walter, president of Rayva, said in a statement. “What’s especially exciting is that dealers are sharing with us that through these new programs they’re inspired again to sell home theaters. It’s neat to see the channel responding with such positive feedback!”
The three new programs are the Premier Dealer Program, the Showroom Purchase Program, and the Installation Support Program. Each are great in their own right, but they differ in how they support the dealer, and where in the process they can help with selling or building out that home theater for your client, so let’s quickly run through them.
Premier Dealer Program
The Premier Dealer Program puts the spotlight on all of the Rayva collateral. The company already has a host of resources for its dealers that help in making presentations and pitches to prospective clients. But this program takes things a step further.
The big point here is that participants in the Premier Dealer Program will get access to a cobranded version of Rayva’s Online Configurator Tool, which is the company’s digital tool for customizing, speccing, and building out a virtual representation of the proposed home theater build. Utilizing CEDIA industry standards, the dealer can go through everything from acoustics, optimal viewing criteria, seating, and the appropriate screen size for the chosen space.
Additionally, participants here receive Rayva’s design booklets, a Premier Dealer listing on the Rayva website, and social media promotion by Rayva targeted at high-net-worth individuals within 50 miles of the dealer’s location included for the first three months.
Showroom Purchase Program
You may already have a home theater demo room built out in your showroom. But is it a Rayva Home Theater design? Participants in the Showroom Purchase Program will get the option of installing a Rayva Home Theater design right in their showroom. The program includes room drawings, acoustic elements, and lighting. Dealers will only need to provide the space (no greater than 20-feet by 12-feet), their own electronics, and seating. Rayva does the rest, including installation.
What’s more, the dealers in this program will see a rebate of $5,000 for each theater sold through the showroom to a maximum of the original cost to the dealer—which varies based on the package selected, Rayva explained.
Rayva also will give dealers in this program a unique marketing boost to help promote the new showroom, including a grand opening party, some PR, and promotion within the local community. Additionally, they’ll enjoy all of the benefits of the Premier Dealer Program.
Installation Support Program
The new Installation Support Program is exactly what it sounds like. Dealers in this program will have the option to have Rayva support personnel onsite for support during initial installations, for no charge. Their team will travel to the job site and assist in the installation, making it a cinch for dealers to deploy a Rayva theater and ensure the end result lives up to the expectations of the client.
For more info on these programs and more benefits of working with Rayva, check out their website.