Live From CEDIA Management Conference
The CEDIA Management Conference kicked off in Carefree, Arizona on Thursday. This year's theme is appropriately titled “Strategy=Sustainability,” as attendees look for ways to ride out this difficult economic climate.
Keynote speaker Richard Tait, captivated the crowd with his presentation on “Creative Collaboration”. Uplifting success stories from his days at Microsoft and as the co-founder of the game Cranium communicated the need for all to, “delight their customers at every opportunity.”
Tait cited the following 10 steps to big ideas that win: 1) Make what you do relevant; i.e. identify a broad social trend that aligns with your core competencies and the voice of your culture. 2) Make it stick; i.e. make a good idea great. 3) Make it easy to adopt; i.e easy to use (for our audience this is completely relevant). 4) Make it memorable; i.e. Make your solution easy to remember and resonate. Make it the best it can be; i.e. don't ship a product until it's ready. 6) Make it easy to find; i.e. Go to where your
potential customers are...and don't take no for an answer. 7) Make it easy to share; i.e. you have to turn your customers into advocates. 8) Make it green; i.e. as you do well, you will do good. 9) Make it fun and 10) Make it profitable. This last one sounds like just common sense, but if you are not an accountant, you need to get the best financial support that you can.
A topic close to everyone's heart, “Business Valuation and Preparedness” was presented by John Mack of Imperial Capital, LLC. Mack provided guidance and examples of how an ESC business owner should be considering their plans for their future. John sees lots of growth potential for our industry in the years ahead as, “people are changing out older legacy technologies and incorporating digital into their homes. so its necessary to keep demystifying the tech as the expert for the consumer.”