On the first Sunday in February, over 110 million sets of eyes will be trained on television sets around the world as the two remaining NFL teams square off in Super Bowl 50 from San Francisco’s Levi’s Stadium. As big a spectacle as the game itself is, over the years, more and more viewers find themselves tuned in simply to get a glimpse of the ridiculously funny, ridiculously emotional, and ridiculously outlandish commercials that fill those in-between moments.
In a statement on Thursday, LG announced that it has brought in Ridley Scott—the famed director and producer responsible for films like Alien, Blade Runner, and Hannibal—to produce the spot. LG, I guess, is hoping Scott, who will be partnering on the project with his son Jake, will be able to dig deep and recreate some of the magic and pizazz that went into his “1984” Apple Macintosh commercial.
With their SB50 spot, LG said it plans to draw upon the Scotts’ creativity and expertise to communicate the message that “OLED TV isn’t just a new TV,” rather it “signifies a whole new era in television technology.”
“We are extremely excited to work with Ridley and Jake Scott on the OLED TV Super Bowl commercial project,” Lee Jeong-seok, vice president of marketing Communication at the LG Electronics Home Entertainment Company, said in a statement. “LG will continue to offer consumers the opportunity to witness OLED TV’s abilities for perfect black levels and exceptional color representation, which come together to create a whole new viewing experience.”
On taking on this new project for LG, Ridley Scott said, “When I first saw OLED TV’s, I was mesmerized by its staggering picture quality. With 1984, audiences were introduced to a technological advancement that promised to change everything,” said Jake. “I see a similar kind of disruption with LG OLED TV.”