LG & Pantone Color Institute Create Pop-Up ‘Café OLED’ in NYC’s SoHo
LG Electronics and the Pantone Color Institute teamed up for a unique pop-up café to celebrate trending summer colors, in the heart of New York City’s SoHo art district. “Café OLED,” which had a three-day run ending Sunday, July 14, married the billion-plus colors on LG OLED TVs with colorful artisan pastries designed by Amirah Kassem, cookbook author and founder of Flour Shop, allowing consumers to see and taste color in a new way.
Showcasing the vibrancy of the Pantone Color Institute’s Summer 2019 Fashion Color Trend Report – a color overview highlighting the top colors fashion designers will be featuring for the season – Café OLED displayed the colors throughout the space on LG OLED TVs, where the OLED screen’s deep black canvas brought out the richness of each color. The sets’ contrast and high dynamic range were used to full effect, displaying visual digital art created by multi-disciplinary illustrator and artist David McLeod.
“At Café OLED, we want consumers to see extraordinary color like they’ve never seen before, and we want to show them on the ultimate canvas, LG OLED TVs,” said Michelle Fernandez, senior director of home entertainment brand marketing at LG, in a statement about the event. “Partnering with the Pantone Color Institute, an organization that is dedicated to opening up the world to the power of color, is an absolutely perfect color match.”
Sections of the café were dedicated to humanizing the Pantone Color Institute's Summer 2019 colors, bringing an emotional connection into both the physical and digital space, while enabling the exploration of color psychology and distilling the relationship between color and senses.
“Color opens us to the world and when you have a pure black canvas like the LG OLED TV, we’re able to see a visually realistic image like we've never seen before,” said Laurie Pressman, vice president, Pantone Color Institute.
Four Pantone Color Institute colors were featured at Café OLED in the space: PANTONE 18-2045 Pink Peacock, PANTONE 15-1264 Turmeric, PANTONE 13-0850 Aspen Gold, and PANTONE 17-0542 Pepper Stem.
Visitors were also invited to “taste” as well as see the colors, through pastries crafted by Amirah Kassem, which were paired with lattes developed by local New York baristas and inspired by the Pantone Color Institute’s Summer 2019 Palette.