LG Drops OLED TV Prices
LG Electronics said Monday that it is dropping prices of its leading OLED TV models, in order to "significantly grow the OLED market in 2014."
LG's 55-inch 55EA9800 TV will now retail for $7,999.99, which is less than half of the introductory price when the product was introduced last year. LG will also offer a $1,000 instant rebate, bringing the "real" price to under $7,000.
“With our superior WRGB technology, LG has been a leader in OLED technology from the very beginning, and our position continues to get stronger,” William Cho, President and CEO of LG Electronics USA, said as part of the announcement.
“Razor thin OLED TVs, with their amazing color and contrast ratios, represent the first major change in TV display technology since the rise of LCD/LED large-screen HDTVs. Our goal is to grow the U.S. OLED TV market by making OLED TVs more affordable. And this is another step in that direction.”