LG Demonstrates Final Four in 4K
LG Electronics accomplished another industry first at the Georgia Dome in Atlanta last weekend. The company, in partnership with CBS and Turner, showed the 2013 NCAA Division 1 Men's Basketball Final Four in "4K" Ultra High-Definition video.
Utilizing technology that normally demands weeks of production time to render content, LG produced and demonstrated the semifinal and final rounds in their Ultra HD format as part of a closed-circuit demonstration. During the championship game on April 8, various rooms throughout the stadium were open to press and industry representatives, exhibiting game highlights from the two semifinal match-ups recorded on location only two days earlier.
"This is the first time that any major U.S. sports event has been produced and demonstrated in 4K," Kyle Kiang, Director of Marketing for LG Electronics U.S.A., said. With a turn-around time that isn't yet conducive to streaming live sports in 4K, Kiang described the event to be "a real first stage" in how sports fans will engage in their favorite games from home. "For us, this represents a great first step in bringing sports into 4K."
Although less electrifying than an action movie for some, to view a sports game on LG's Ultra HD display is to observe the true next level in sports watching apart from actually being there. Creating a 'need to see it to believe it' experience, you'll notice things on an Ultra HD screen that you hadn't considered beforehand; clear facial expressions and hair strands, eye contact between teammates, even the potentially dangerous reading of a player's lips. At first glance, it freakishly seems realer than reality.
LG's Ultra HD "4K" technology presents an absolutely crisp video picture at 3,840 pixels wide and 2,160 pixels tall, or over 8 million in total. This resolution provides no degradation of picture quality regardless of screen size; a feature the company calls "Resolution Upscaler Plus," which renders lower-resolution content in high detail. This sort of highly-detailed image quality puts spectators closer to their beloved teams than ever before.
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