Introducing CTPG Online
By Ron Goldberg
Information is the lifeblood of today's economy. In regards to your own C-business, that's probably more true than in most places.
Think of how much information you and your co-workers acquire and communicate in a day's or a week's work. Some of it is highly exacting; some of it subjective; some of it time-sensitive; all of it potentially business-critical. Communication—with vendors, tradespersons, employees and, most importantly, with customers—makes your business go 'round.
Custom Retailer magazine has (hopefully!) been a useful source of communication for our sector of the CE industry, but now we're taking it further with a new online initiative.
The Consumer Technology Publishing Group (CTPG), which brings you CR as well as our sister publications Dealerscope and Picture Business, is pleased to announce CTPG Online, an interactive community portal serving the consumer electronics trade.
Beginning with Custom Retailer's web site, which now has a new address at www.customretailer.net, CTPG Online will launch a series of innovative content and communications services designed to exploit what's possible in the online medium. These services will encompass all manner of one-to-one, one-to-many and many-to-many communications, using digital tools that extend the communication possibilities well beyond the printed page.
It all begins with the new customretailer.net. What follows are a few printed-page descriptions of what we'll offer.
Discussion and Community
The collective knowledge of Custom Retailer's readers represents an inexhaustible bank of experience and viewpoints. At the heart of our online initiative is the interaction among the individuals and companies that comprise that knowledge, so that it can be shared.
To foster such interaction, our sites will utilize a state-of-the-art environment for discussion, interaction and exchange, over time and in real time. Topic-driven, threaded messaging, with extensive functionalities for viewing and filtering wanted information, allows users to communicate in highly efficient ways.