Custom loudspeaker darling Leon Speakers has doubled down on their outdoor offering, acquiring rugged audio stalwart Terra Speakers.
Grabbing a company like Terra Speakers makes a lot of sense, especially when listening to Leon CEO Noah Kaplan talk about his plans to integrate the American-made manufacturer into his line of products.
"...We have a ton to learn from each other," Kaplan explains in the video. "We're really excited just to mix these discipline and design teams together, and work from both of our strengths."
Leon and Terra have a long history of working together that dates back over a decade with Leon president Noah Kaplan and Terra president James Banfield having collaborated extensively on product development. Terra’s All Climate FIVE line of all-weather loudspeakers was designed in partnership with Kaplan, and Leon’s Boundary Series outdoor speakers are made with drivers manufactured by Terra at its Maine plant.
“We’ve been collaborating with Terra for years now and over that time we’ve found that our companies share a lot of the same core values and the common vision of creating high-performance, design-driven audio products that are made right here in America,” said Kaplan. “We’re both passionate about art, music, design, and craftsmanship, and Terra’s strong expertise in the outdoor market will be a huge asset to our company.”
The acquisition will bring a whole host of new products to Leon’s current residential and commercial product lines, especially bolstering their outdoor audio offerings. Terra is known in the industry for creating durable speakers that are built to thrive in rugged weather conditions, and their current product line will help to build out Leon’s Boundary Series of outdoor speakers. The merger also opens up new opportunities in the professional and house of worship market on the commercial side of their business, as Terra has been a player in this area for many years.
“The merger just made sense for us and for Leon,” said Banfield. “We are especially excited, as it brings Terra to a larger base of customers, reps, and dealers. And it will mean that our collective products can continue to grow, while continuing to keep our operations here in the country. Both companies are able to assure quality because we make our products from start to finish right in-house.”