With QED, Lenbrook Links the NAD and PSB Legacies to a Legendary U.K. Cable Brand
CustomRetailer: You now have the exclusive U.S. distribution rights to U.K. manufacturer QED’s cable lines. What led to this?
Bob Brown: Lenbrook had a decision to make about new distribution for the NAD and PSB lines in the U.K. We researched and decided upon Armour Home Electronics. They have a stable of their own brands and of brands they exclusively distribute. In the course of our discussions, we found that QED, which they had bought about seven years ago, was not being distributed in the U.S. I got talking to the owners and they told me they hadn’t placed the product in the U.S., and they were being careful; they didn’t want to do business with the wrong company. The more I read the QED literature, I saw that both the technology and the brand seemed to be a perfect fit with NAD and PSB. So we have an electronics brand and a speaker brand, and we now have what connects the two: a cable brand.
Why does the custom installation market, in your view, need another cabling brand?
This is a very special brand. It was founded in 1973 by a guy named Bob Abraham, who’s still with the company. It’s based on a lot of research and science; it’s a very high-end specialty brand, very successful in the U.K. and in a lot of countries throughout the world.
And it had such a similar story and market position to NAD and PSB. We’d looked at other stuff, and this was the first one I’d looked at that was right down the middle of the plate in terms of positioning with NAD and PSB. The more I researched and read about it, I thought it would be a great fit—same market position, similar history, same attributes of limited distribution and high quality. And it doesn’t play in the cheap OEM cable arena. It was like reading a cable version of the NAD story.