Samsung Stresses LED in '09 TV Lines
Samsung has just begun shipping select models in three of four planned 2009 LED-endowed HDTV ranges, in a bid to “take an ownership position” in that market, said Jonas Tanenbaum, vice president, LCD HDTV marketing.
The 6000, 7000 and 8000 series all use edge-mounted LEDs that side-fire from the TVs’ inner rims, using light-guide plates that then reflect the light forward. The technology, said Tanenbaum, is both less costly to execute than backlit LED technology with local dimming, and permits a chassis depth reduction to just 1.2 inches, even with an integrated jack pack and tuner built into the back,
The sets feature Samsung’s ToC (Touch of Color) bezel design that evolves into different variations as the lines increase in price. Models range in size from a 32-inch SKU (due in May at $1,599.99) to 55 inches and up to $3,999.99. They address consumer picture quality needs through a million-to-one contrast ratio spec and a svelte form factor. The Energy Star-compliant designs, he added, use up to 40 percent less energy than sets with conventional backlit technology. And the sets include models in the 8000 and 7000 series that are interactive via Samsung’s Medi@2.0 suite, which uses the Yahoo! Widget platform.
Refresh rate on the 8000 series is 240Hz, and 120Hz on the 7000 and 6000 models, and users can tweak judder and motion blur settings through an Auto Motion Plus customization feature. Moreover, Samsung is offering an optional $250 proprietary wall-mounting solution that holds a set on a wall with just .6 inch of space between wall and TV.
These sets are to be joined on the market in April by the 850 and 860 series Samsung plasma displays, the latter range being earmarked for specialty distribution.
A fourth LED grouping, the 9000 series in 46- and 65-inch screen sizes, which will use LED backlit technology with local dimming, will arrive in July at retail through limited specialty distribution pipelines including Magnolia and PRO Group dealers, he said.