Krell Industries Announces New COO, Extensive Roadmap
Krell Industries has finalized a roadmap for reinforcing and building the brand through an extensive program of new product development, expanded marketing initiatives, and overall strategic direction.
To move the effort forward, Krell enlisted the assistance of audio industry veteran Walter Schofield, who joins the company as its new Chief Operating Officer. In this role, Mr. Schofield will drive all sales, marketing, and new product initiatives. Gordon Schackelford, VP of Sales, continues to support the company’s partners in North America, and Krell founder Rondi D’Agostino continues to serve the brand as Managing Director.
“Walter’s knowledge of the audio market is second to none,” said Dave Goodman, Director of Product Development, Krell Industries. “Throughout the course of his career, he continually proved himself an expert at revitalizing time-honored brands like Krell with successful strategies for significantly growing their market share. We’re thrilled to have him on board.”
Mr. Schofield joins Krell Industries after a successful tenure with Emotiva Audio, where, as Vice President of Global Strategy, he helped to dramatically increase the brand’s presence and sales across the globe by opening new channels of distribution and myriad new partner accounts. Before joining Emotiva, Mr. Schofield held senior management positions with some of the most successful brands in high-end audio, including Mark Levinson within Harman International/Harman Specialty Group, and Meridian.
Commented Mr. Schofield: “Krell is a classic, iconic audio innovator that will continue to set new, high bars for product design, reliability, sound and construction. We’re looking forward to accelerated growth over the short term, with new products and improved practices that will make the brand, once again, an unequivocal leader in the high-performance audio market.”
As part of the company’s plans to bolster its product selection, Krell will soon announce and deliver recently developed, improved amplifier modifications across its entire lineup, as well as the new K300-I integrated amplifier. The company will support the rollout with an aggressive marketing campaign targeting audio fans through public relations, advertising, and social media outlets.
Added Mr. Schofield: “We have a busy season ahead of us, but our most important job is to ensure that every product bearing the Krell logo is unquestionably reliable and delivers ultimate performance, now, and for years to come. It’s our main, laser-like focus, and our commitment to our dealers and customers.”