Kleverness Offers Smart Lighting Solutions, Sans Smart Bulbs
In just 12 hours, Kleverness, a smart lighting system that offers full automation "remotely with no modifications or special bulbs" was fully funded on Kickstarter.
Kleverness is sort of a paper tiger, but in practice could be a huge disruption. Some of the biggest pain points with smart bulbs in the DIY space for consumers is being intimidated by the technology. There is still a lot of consumer education that needs to happen before words like Z-Wave, bridging, and smart hubs become common vernacular. Kleverness hopes to solve that by providing a (nearly) tool-less install, that can be controlled by a touchpad, laptop, smartwatch, or app that communicates with a smart hub on the network.
If it sounds oversimplified, that might just be Kleverness' intention. The idea to create simple to use lighting, that is robust enough to communicate with HomeKit, Google Home, Echo, or Samsung's Smarthings and provide scene setting could be a real gamechanger.
Backboning the system is an app that offers a litany of resources. It has scene setting capabilities, turning lights anywhere in between. Of course, Kleverness boldly claims it can handle any bulb while taking a direct shot at Lutron for lacking that capability. And while dimming has come a long way, the contrarian in me reading their pitch thinks the (hopefully) trailing edge dimmer isn't capable of letting homeowners dictate how many random wattage LEDs they want to dim at the same time.
Beyond scheduling and scene setting, the app offers geofencing as a means to turn lights on and off automatically. It can even learn from when you vacation and send you monthly reports. Additionally, it offers guest profiles with user management that get as granular as individual room control.
Klever supports double and triple gang setups and has an interesting twist when communicating with each other. Each switch and dimmer is a radio frequency repeater that boasts no need for Bluetooth or WiFi. The advertised 45-meter radius on the Hub can support up to 512 devices.
Kleverness starts at $99 for one switch or dimmer and a hub, all the way to $4,800 for 50 hubs and 50 switches or dimmers. Other packages include smart switches for a more invested approach.
As of publishing, the campaign has nearly doubled it's $50,000 goal with 255 backers but there is also a larger narrative that this project may never be anything more than a crowdfunded pipedream. Either way, the path is dual-edged. On one hand, creating a tiered system of smart lighting products that lets homeowners investigate how much automation they want is good for the CI industry. It's doing all the heavy lifting of educating and demonstrating value.
On the other hand, you, the integrator, have already lost the sale to a much more Klever system.