Technology Integrator Top Talent Under 40: Kashyap Khetia, KanexPro
In a brief survey, we asked our Technology Integrator Top Talent Under 40 honoree to answer a few questions about themselves and about the industry. To see the full list of winners, click here.
Part 1: Profile Questions
Name: Kashyap Khetia
Title and company: Marketing Director at KanexPro
Brief description of your role there: Developing the marketing strategy for new and existing Pro AV products and solutions we offer to the world.
Years in industry: 11 Years
Where you grew up: Tanga, Tanzania
Where you live now: Fullerton, California
College: California State Univ. Fullerton
Accomplishments and why those are important to you or your company: Strong networking skills, innovative and hard work are the key elements which I bring to KanexPro and help keep it spreading around the company.
Industry awards: Extron Institute Award & HDMI certifications
Part 2: Fun Questions
What I like best about my job: Flexible hours and independence
What I like least about my job: Short marketing budgets
Favorite pastime/hobby: Movies
Favorite new tech: My new Apple Watch
If you could be anyplace else right now, where would it be and what would you be doing?: Bern, Switzerland. I would rather be hiking there.
Part 3: More Serious Questions
What do you think is the major problem with the industry today, and what needs to be done to fix it?
From a manufacturers point of view, I believe we are facing product stocking issues, most of our dealers and integrators don’t stock enough items and choices to offer to their customers. And this creates an issue when they need something right away for their project and we don’t have it at that time causing inventory issues.
The A/V industry is going through a very distinctive phase of time where AV/ IT technologies are evolving at a steadfast rate (something new is always on the cusp of being invented at the speed of light) and for some integrators, it’s very hard to catch up with all this. The younger generation of AV architects and consultants need to get the grind of it. They will be our future leaders in the AV arena and at one point in time, you will either need to super engage them, train and offer more education to these SI’s or give them a proper feedback and e-learning tools on what’s new so they are in better shape. For instance, AV over IP has been around since last 10 years or more, but it’s hardly surfacing now and people still are doubtful to use it since they have no knowledge in the IP world or networking versus implementing the traditional AV matrix in their install. From a holistic approach, it’s good that AV and IT are finally merging bringing networking AV and IoT stuff but I believe, we need to create things easier for them and make sure we give them the best support and training on any new gear that we launch.
Manufacturers often lack the training and support for their field reps, technicians and sales force. We need to create a team or a member whose job will be just to train them and get the ideas flowing for their next project. Not a sales rep.
What makes you believe the CI industry will get healthier and thrive during the next five years? (Or maybe you think it won’t.) Why? (Please give examples and be specific.)
The CI industry is definitely going to get healthier when it comes to new cities being built and prospering new projects which will happen in the newer developing countries as well as the U.S. There will always be a need for an installer or integrator to run the cables and set up a system no matter what and where.
The services industry in the AV space is also growing and I believe that’s going to get more healthier in the next 5 years as custom integration market and the installers expand their varieties of smart home applications, digital signage services and so forth.