Jordi Verite's Homevision
A 10,000-square-foot Miami showroom serves as the springboard for a growing international home automation business
By Joe Paone
Many C-tailers and custom installers operate boutique showrooms and home theater demo rooms. Some operate strictly on referrals. Not many operate a gigantic 10,000-square-foot home automation and design showroom like Homevision does.
Situated in North Miami Beach, Fla., Homevision opened its doors in May, billing itself as "the world's largest and most unique showroom of technology and design." The facility is the brainchild of Jordi Verite, founder of Verite Distributors Group, which for 21 years has distributed consumer electronics throughout Latin America and the Caribbean.
On hand are 1.2 miles of video cabling, seven projector cinema systems, 14 flat panels, six cinema surround systems and three full theaters. The showroom can accommodate 65 people viewing eight different movies. Also on display are pieces of original artwork from 14 artists. It's meant to feel more like visiting a mansion than a retail store. There's a living room, a bathroom, a kitchen, a master bedroom, an audio room, a home theater room, a main theater room, a kids room. Because Homevision also has its eyes on the commercial market, a conference room is set up.
"You come in, you have a glass of wine, some cheese, you can look at the beautiful paintings," says Verite. "And one thing leads to another."
Leveraging its background as a distributor, Homevision shows a wide assortment of gear. On display are audio products from Krell, Denon, MartinLogan, Boston Acoustics, SpeakerCraft, Sunfire, James Loudspeakers, B&K Components and Xantech; video products from Toshiba, Vidikron, Sony, Panasonic, Pioneer, Da-Lite, Display Devices and Stewart Filmscreen; lighting systems from Lutron; control systems and related products from AMX and B&K Components; and furniture and racks from BDI, Middle Atlantic and HAS.
In short, this place is not messing around.