Face to Face: ... with Joe Perfito of Tributaries
Technology Integrator: What are your plans for CEDIA?
Joe Perfito: Our goal at CEDIA 2013 is to meet our dealers face-to-face to review our current line of Clarus and Tributaries products and present the new additions. This year, we’ll be emphasizing our “Made in USA” philosophy for all our audio, video, digital coax and speaker cables. We will also be promoting our in-house HDMI testing procedure, where each and every HDMI cable, before it is packaged, is hand-tested and connected between a Pioneer Blu-ray player and a Sony 1080p display to determine signal integrity.
For Clarus, we’ll be displaying our new Crimson USB cable and our new Crimson and Aqua 20A High-Current Power cables.
For Tributaries, we’ll be displaying our new Series 4 cables, which will replace Series 5. The new series has improved cable design, connectors and cosmetics.
We will have two new additions to our Series 6 line—a USB cable and Power Cable. These are both designed by Jay Victor, based on his patents. The HX102 HDMI Extender Dongle will be also be on display. This lightweight device is designed to solve connectivity issues for long HDMI cables as well as improve a standard HDMI cable to High-Speed.
(Tributaries will be stationed at booth #2321 throughout the EXPO. —Ed.)
TI: What is Tributaries doing to keep its product line current, fresh and up-to-date?
JP: Interconnect cables get stale over time if they’re not refreshed. Generally, we won’t make a change to a product line unless there’s a logical reason to change. It could be technology, packaging or cosmetics. Last year, we discontinued the Series 7 and Series 9 cables and replaced those two lines with Series 8 and Series 6. Not only did we change the technology, but we also changed the cosmetics of the cables, connectors and packaging.
We also added a new line of terminated speaker cables packaged for retail sale. When displayed in a retail store, the packaging is eye-catching but not loud.
This year saw the updating of our product catalog. We may be one of the few companies left that still prints a catalog—it’s also available on our website and can be downloaded for printing.
TI: Why has Tributaries changed its cable design?