One Voice: Understanding & Acknowledging the Importance of Cybersecurity
It is so easy to get bogged down in the day-to-day existence of "just making it happen." Many of you have been in survival mode for the last 18 months. Understandably so, but running your business that way can lead to some of the biggest mistakes.
Mistakes like canceling your marketing and advertising budgets, just when you should be ramping up (remember your competition may be canceling their's). That's when your company can really steal the spotlight by continuing and upgrading your marketing and ad budget. Mistakes like running your company so lean that you are in danger of not giving your customers excellent service at this critical time. Mistakes like trying to be all things to all people (if you implement too much initially, your company can lose its focus; be true to your competencies).
Or how about making the mistake of not being more on top of your liability when you set up a networking system? For this month's survey reveal, about your relationship with cyber security, shockingly, only 50 percent responded "yes" when asked, "Are your customer agreements addressing your company's liability when you set up a networking system?
What do you think would happen if a CEDIA integration firm, or one of their employees, or third-party service partners, accessed a homeowner's network and stole pictures from one of the kid's computers or was caught viewing private goings-on via a homeowner's IP surveillance camera? This is the all-too-true scenario that Caleb Yaryan of Certified Cyber Solutions has asked in his compelling feature starting on page 30.
Other questions to ask yourself include, "Do you have a plan for protecting your customers from current and ex-employees accessing customer information from the customer's network?" Approximately 50 percent of you do, leaving your company wide open to huge potential problems!