One Voice: ISE 2014: Read All About It
They’re back and brimming with news about ISE 2014. A sampling of manufacturers’ tales from the front lines of the 11th annual Integrated Systems Europe (ISE) show begins on page 20. With over 950 exhibitors—200 of which were new to the show this year—and the preregistration reaching record levels, the show has been deemed not only the largest ever in Europe, but also the best and the brightest.
Yet Mike Blackman, the event’s Managing Director, believes the real story of ISE 2014 lies behind these impressive numbers. “This week we’ve been drawing a parallel between ISE and the B2B magazines that support us as media partners,” he commented.
“If ISE were a magazine, the exhibitor stands on our show floor would be our advertising. Like a magazine, that’s where we derive the bulk of our revenue, but also like a magazine, we can only grow if we develop editorial content—and that’s been our big focus this year.”
By “editorial content,” Blackman is referring to the supporting conferences, education sessions, networking opportunities and other “event experience” enhancements that define large trade shows like ISE, InfoComm International, CE Week and CEDIA EXPO and also including the regional events supported by manufacturers and staged and promoted by distributors, manufacturers’ representatives and buying groups. Technology Integrator is committed to developing editorial content that reflects this extensive industry collaboration in print and online.
ISE is a joint venture of the Custom Electronic Design and Installation Association (CEDIA®) and InfoComm International®.