IPRO Celebrates 25 Years in Ft Lauderdale
“Remaining in a Changing Business Environment is the apt theme at this year's conference of IPRO (Independent Professional Representative Organization.)
Mark Valenti, President and CEO of the Sextant Group, was this year's keynote speaker and, in speaking to manufacturers, representatives, dealers and buying groups, presented on the changing needs of today's commercial customers and the new technologies and solutions to meet them. Attendees were riveted as Valenti went into depth on the changing landscape and discussed “pushing boundaries and disruptive technologies."
“As a society we are becoming increasingly comfortable with virtual things," Valenti said. "How is that going to impact you and your business?”
While there was some sobering news about how specific products and components may be going away over time, the overall message was one of opportunity. As the world becomes more virtual, many of the experiences will still need what the custom integration channel does to implement them, and the worlds of hospitals, education and government will open up even more revenue streams. Valenti's overlying message was, “With your expertise in emerging technologies, you guys own this market, don't let it get away from you."
Darren Reaman, Director of Public Policy for CEDIA, presented a fascinating overview of one of CEDIA's most important member benefits. Reaman outlined the recent work of CEDIA when it comes to understanding and influencing the effects of state legislation in various markets. Attendees were suitably impressed at the level of behind the scenes work that CEDIA does to support its members and ensure their ability to own and operate their businesses and make sure they are not impeded upon. CEDIA has stepped in many times to fight pieces of legislation that stood to adversely affect its members' ability to do business. In 2013 alone, CEDIA has tracked 300 bills in 48 states.