Monster Cable is now branding products under, simply, "Monster," to accommodate their wide variety of products in all walks of A/V life. The company's M Design furniture line, designed to completely or partially disguise and hide all A/V equipment, however, bridges the gap between custom installation and commercially available products. "The line offers an alternative to custom installation or can work in conjunction with custom installation," says Head Monster Noel Lee. "It also very popular with the women of the household." Most recently, the M Design line has been extended to include the InvisiSound Plasma frame with built-in speakers—a design that won an Innovations Award at CES 2005. The InvisiSound is a frame that surrounds a plasma display, with speakers built into it. "If your wife won‚t let you put huge speakers into a room, this is the solution for you," says Lee. InvisiSound is also available in a Mirror Frame model, which is a two-way mirror that sits in front of a plasma display. When the plasma is on, you can see the picture perfectly. When it's off, the Mirror Frame is simply a mirror˜a decorative touch. If you want more bass than the InvisiSound offers, subwoofers can be buried in M Design component furniture—a combination of Italian and American Contemporary design. The Mirror Frame ranges in price from $899.95 to $3,499.95 according to size.
Celebrating their 50th year in business this year, Auton, inventor of the Rack & Pinion TV Lift, has an interesting history in which interior design and technology collide. "The original business was my aunt and uncles' dry-cleaning shop," explains company president Virgil Walker, . "We'd pick up draperies for cleaning and they'd fall apart. So I invented a machine that would safely clean them." In order to extract soiled curtains from a room, Walker would often need to move furniture — and televisions. The thought occurred to him that it would be nice to hide the TV, so he began tinkering with a TV lift.