One Voice: Layar is Here
Technology Integrator Celebrates 2013 EXC!TE Award Winners with Layar! An Augmented Reality Tool That Brings the Printed Page to Life!
Congratulations to our class of 2013 Technology Integrator EXC!TE Award winners!
Turn to page 18 to see this year’s amazing crop of innovative products that reflect a tremendous amount of human ingenuity, time and money to create and bring to market solutions for our channel.
Now, download the Layar app (www.layar.com) for a truly amazing experience. Layar is a mobile technology that can make printed pages interactive for a more robust, enhanced experience. Simply scan page 18 and you will enjoy a quick video shot at our EXC!TE Awards party at CEDIA. See below for additional Augmented Reality experiences in this issue.
Augmented Reality is a revolutionary technology that ties together the physical world of print with the digital world through tablets and smartphones that takes a static printed page and include multiple interactive experiences.
• Got a video that you’ve spent thousands of dollars on that is sitting on YouTube getting single digit page views? Imbed it in your ad.
• Want to drive more traffic to your social sites? Imbed your Facebook, Twitter or LinkedIn profiles.
• Maybe you want to push traffic to a new product on your website? Easy, imbed the link and you’re done.
• Got a 3D product sample you want to show off? Yep, we can do that too.
Perhaps the best part of Augmented Reality is that it’s measureable. For the first time in print publishing, you can track how many subscribers have interacted with your ad…and for how long.
Interested in learning more about AR? Simply contact your CTPG sales executive for a full demo and information on how you can get started today.