Sharing is Caring
Andres Klein, President, Maxicon, Miami
We just started our Facebook. For example, we’re doing our new showroom in the south, so we’re updating people on how we’re doing with that particular project. And people get to track [the project], so we get to get feedback from customers.
In social media, probably our best venue for feedback has been Instagram for everything residential. And we’ve been doing a lot of YouTube videos for digital signage solutions, and those videos have actually gotten traction. [They’re] very simple videos of some of our projects, and those are working great. I’m getting a lot of digital signage leads and vendors are also interested in us, so kind of a nice synergy. YouTube has worked very well for that particular product.
Ken Paulson, Owner, Paulson’s Audio & Video, Farmington Hills, Mich.
We have a person who takes care of social media, including regular updates on various social networks. We realize the importance of it, but it’s hard to wrap our heads around it.
Navot Shoresh, President, Spire Integrated Systems, Troy, Mich.
We use social to show our projects as well as share articles of interest. We have an employee who handles the social media accounts. But we have been working with [HTSA partner] Netsertive to develop a more comprehensive strategy.
David Wexler, Co-Owner, The Little Guys, Mokena, Ill.
We used to focus on Facebook with posts here and there, but we’ve moved more towards Twitter and LinkedIn. We think it is the wave of the future, and needs to be a primary concern. We’ve used the accounts for sales and promotions, but we don’t want to be just that. Lately we’ve been posting articles of interest, including one recently authored by Tom Petty about hi-res audio.