Sharing is Caring
We asked seven integrators how they are using social media, and here's what they said.
Michael Silverman, Managing Director, Frankentek, Medford, N.J.
We hired a college student to do our social media. We paid him $18 an hour and in one hour a day, he’d do Twitter, Instagram and Facebook. We call it the Frankentek Daily and it’s everything that we carry, it’s everything we don’t carry, it’s industry updates, it’s technology updates, it’s Apple updates. And at first, people said, “But you don’t carry these brands.” I don’t, but we were educating our followers. He also takes the time to see in our area who our main adjacencies are—car dealerships, luxury brands, all of those people. He’d follow those people and in turn they’d start following us. It turned after about three months to about three calls a month inquiring exactly what we do as a company that netted out to about two-and-a-half customers over a three-month period who spent over $50,000. The investment’s minimal; it’s $18 an hour, five days a week. It’s income for him in college. We’re doing a nice thing. And it’s a great opportunity for all of us to have social media, and, not being involved in social media until now, it’s a learning experience, because it’s the wave of the future.
Brad Whitehead, COO, VIA International, numerous locations
Our marketing team handles social media and uses Facebook and LinkedIn to share news about sales events, as well as various “thoughts of happiness” related to the industry.
Murray Kunis, Principal, Future Home, Los Angeles
With our social media efforts, we don’t try to [reach] clients. We go out to designers. We go out to contractors. The one-percenter clients will not be looking at Instagram or Twitter to hear about the latest amplifier. [So] we are Tweeting to influencers, not to end-users.