Re-Acquire Your Previous Customers
While at the Consumer Electronics Show in Las Vegas last month, I realized just how outdated my own audio/video system had become.
I also decided that my technology lapse wasn’t my fault.
I bought a new house about six years ago. I had it pre-wired so I could add any new product that would come down the pike.
A year later, I built a wall system and had a state-of-the-art system installed upstairs in my loft. The Sony 36-inch TV looked brilliantly bright compared to what I’d previously owned. I had a great surround sound system with a booming subwoofer and a center channel that guaranteed I’d clearly hear the dialogue in my favorite movies. My music was piped throughout the house whenever I wanted it.
Life was good.
Pretty quickly, I installed another small audio system in my kitchen. I kept a few of my favorite CDs on the counter, and I could more easily listen to NPR’s Morning Edition with my coffee.
Soon I found it was easier to listen to my music with my iPod docked on an inexpensive remote speaker system than to run upstairs, flip through all my CDs, put five or six into my deck and play them. Before my iPod solution, I’d have to run upstairs when the phone rang and turn the stereo volume down to take the call. (OK, I admit it. I like my music loud.)
And now there are my TVs. Four of them. All analog. No HD. All big, bulky and ugly. All screaming for replacement.
Where’s my specialty dealer now? He’s still in business and, from what I hear, he’s going gangbusters. Why hasn’t he contacted me to see what kind of upgrades I might need? Why hasn’t he suggested home automation, a media server and some new flat panel HDTVs? Why hasn’t he put me ahead of the curve instead of leaving me begging for new technology? And the most important question: Why should I go back to him now that I’m in the market to upgrade my system?