‘No Apologies Necessary’
Dealers often mention that in order to respond to their customers’ desires for in-wall and on-wall speakers, apologies must be made regarding the performance capability of the current market offerings versus even bookshelf models from some of the very same manufacturers. Perhaps not so ironically, the families that demand speakers that are hidden or low-profile are the same ones that won’t stand for sacrificing performance. This is why Wisdom Audio has taken great pains to ensure the performance achieved from the in-wall and on-wall versions of its brand new Sage Series is the same as its freestanding solutions. What’s more, customers are welcome to mix and match Sage Series model versions as they see fit within their installation.
“We believe we have made real strides in unleashing the potential for in-wall and on-wall applications,” says Mark Glazier, president of Wisdom Audio. That way, he says, dealers can choose the speakers that aesthetically fit the room, “no apologies necessary.”
But just as the Sage Series—which debuted at last year’s CEDIA EXPO and will ship shortly before this year’s show—is no common speaker line, Wisdom Audio isn’t just any speaker outfit. In fact, it’s billed as an “esoteric” loudspeaker company. But what does that mean?
Glazier says the esoteric label is leftover from the days when its Adrenaline and Infinite Series ruled its catalog. The two appealed to a select group of audiophiles worldwide who appreciated high-performance freestanding speakers. They were large, dominated the room and made it difficult for today’s c-tailer to incorporate them into the décor of a home theater or multi-purpose media room.
With the advent of the Sage Series, Wisdom Audio hopes its philosophy is a bit less esoteric and a bit more appropriate for most home applications. “The Wisdom Audio of today has moved beyond esoteric status and is focused on providing market-leading custom installation products to more than a select few,” Glazier says.