InstallerNet Targets the "Value" Home Theater Installation Mark
MobileToys' InstallerNet division, heretofore known for its prepaid mobile installation services, plans to field five InstallCards for home audio/video installation services, with installations starting at the beginning of the second quarter.
The ultimate goal of the company's entire InstallerNet program is to target the value installation market with fixed-price prepaid products, and support manufacturers and retailers in moving install-level product through non-installation channels.
Sold as a retail product, the first home theater InstallCards will include:
• A $99 A/V Hook Up card (no fishing wires, no hanging displays).
• A $249 Flat Panel Wall Mount card (for displays less than 30 inches in size), which includes limited fishing of low-voltage wires. The customer must purchase the mounting system.
• A $349 Big Screen Wall Mount card (for displays 30 inches and larger, requiring two technicians).
• A $179 Speaker Mount card (for a pair of speakers).
• A $299 Surround Sound card (up to 5.1 channel).
The home theater InstallerNet program was announced at the 2006 Consumer Electronics Show, roughly two years after MobileToys launched its InstallerNet InstallCard program for the mobile electronics channel. As a developer of back-office/display technologies and services for the mobile electronics industry, MobileToys built its 12-volt installation network for InstallerNet from its own database of dealers/ installers, qualifying them with the help of the Mobile Electronics Certified Professional certification standards.
Bill Erdman, InstallerNet's vice president of business development, says the company will use partnerships to develop an installer network to support the home theater InstallCards. Although InstallerNet's mobile network is "strong," Erdman says only 25 percent of its members have previously indicated they would also perform home theater installations.
The initial home theater InstallCards target very basic services, "but that is just a slice of where we're going with this thing," Erdman says. In his view, media servers, PC networking and component-based home control systems could also be served by the InstallCard model.