In-Vehicle JBL's Engineered Mayhem Tour
By Brett Solomon
In the mobile electronics arena, there are few opportunities for local installers to learn about custom fabrication skills and techniques to improve sound quality. There are a plethora of mobile electronics schools across the nation eager to educate novice installers, but there is a lack of information for intermediate installers who may not have the time and money to attend one of these schools. After all, if you're a full-time mobile electronics installer with a family to care for, do you think your boss will allow you a week separated from vacation time to hone your skills? And if not, what installer would want to pick up his own tab?
JBL wanted to help educate intermediate installers by creating the "Engineered Mayhem" tour. The tour consists of a large tractor-trailer rig outfitted with the latest mobile electronics test and installation equipment. More importantly, the pair of front seats in the cab transport two of the biggest stalwarts in the car audio world: Car Audio Competitors Mark Eldridge (with his famous award-winning Toyota 4Runner in tow) and Gary Biggs (known for his elaborate trick fiberglass installation techniques). The object of the tour is to bring an intermediate-level installation school on wheels to local venues, and pack the information into a four-to-five hour seminar usually starting at 7 PM, so installers are off work. Even non-JBL dealers are invited to attend. Of course, food is provided as an extra incentive to those stubborn installers who think they know everything. "The 2003 Engineered Mayhem Tour was designed to appeal to car audio enthusiasts of many levels, from longtime JBL dealers to new ones, and from installation professionals to hobbyists—anyone who shares a passion for high-end car audio," said Christopher M. Dragon, director of brand marketing, JBL Mobile Systems. "The expertise and enthusiasm of Gary and Mark, combined with the engineering horsepower of JBL, make for a powerful combination. These clinics are designed to promote JBL as a key player in the high-end car audio aftermarket industry." I attended the tour at JBL's headquarters in Woodbury, New York.