In Their Own Words: Scott Kelly, RTI
On what makes an RTI solution
superior to the competition:
RTI has been around for 22 years and pioneered the universal remote control; in that time we’ve come a long way from being just a “home theater remote” company. We have grown into a leading provider of automation systems, offering a full line of powerful, yet affordable, central processors, A/V distribution products, Apple and Android apps, in-wall and handheld touchpanels, and elegant remotes. The breadth of our control solutions is unmatched, from automating just one room to advanced whole-house, multi-zone systems for any residential application—all managed from one robust software platform. In addition, we offer flexible solutions for the light commercial space. Again, it is the scope of our offering that gives integrators what they need to ensure reliable, repeatable, yet user-centric installations.
Integrators also value interoperability, and RTI products integrate seamlessly with best-in-class audio, video, utility and security components in the automation ecosystem. Our Integration Designer software platform—a CEDIA Hall of Famer—continues to evolve, and our upcoming release will deliver greater speed and simplicity, while still allowing integrators to open the hood and develop custom interfaces to differentiate themselves and delight their customers. Ultimately, this is what most end-user customers desire; no reason for a corporate logo to be smack in the middle of our interfaces.
On what’s new with RTI’s approach to the marketplace: We are modifying our go-to market strategy to focus more on promoting the RTI brand directly to our dealer/integrator customer base. We are also investing in marketing initiatives that will help us move beyond the stigma of being just a “home theater/remote control” company to position ourselves as a complete control and automation solutions provider. One of these initiatives is to significantly increase the number of case studies we produce with our dealer partners and showcase on our site to highlight cool and exciting solutions-based applications in the residential and commercial markets.