In ProSource State of the Union, Workman Talks 2015 Success
SAN ANTONIO- “Our goal in 2015 is to build on the success of 2014 and establish our organization as best in class in all aspects of the organization hat are critical to the membership.”
Those words appeared on an on-screen slide near the end of ProSource CEO Dave Workman’s State of the Union address, which took place Wednesday night at the ProSource spring event here.
In 2014, Workman said, the industry and the group had “no home runs but a lot of base hits,” listing categories that included wireless audio, automation, 4K TV, multi-room audio, soundbars, networking, headphones, turntables and hi-res audio. Less positively, tablets were among the categories that petered out.
In 2015, he said, there’s been positively, despite the “freezeonomics,” in which extreme winter weather in the Eastern U.S. depressed sales. This year, ProSource plans to focus on growth in audio as well as high-end video, concluding that “4K and OLED are for real” and that multi-room audio is about to become a huge business.
“We got beat out of the TV business years ago, but the 4K business will be more upside growth,” he said.
Workman added that ProSource’s other goals include continuing growth in the home automation category, capitalizing on the group’s big video relationships with Sony, Samsung and LG, refining marketing efforts, exploring new strategic relationships, grow new membership in a strategic way and build a tighter network among membership.
In addition, the group will open a formal office, in the Dallas area, by this fall.
Other notes from the speech:
- The group currently has 22 members of its PRO category ($10 million or more in annual sales), 61 of its Power CI category ($4 million) and 420 of its CI category ($1 million.)
- ProSource now represents over $4.5 billion in CE retail sales, making it the largest CE buying group.
- ProSource now has more dealers in the CE Pro 100 than all other buying groups combined.
- ProSource will once again host a CEDIA Expo cocktail reception this fall, after one-year hiatus.
“The industry loves a group who works well. We’re too expensive of a date if we can’t deliver it back to you,” Workman said.