Monster Cable Previews CEDIA Offerings
Monster Cable is introducing at next month’s CEDIA Expo a wide-ranging product group that touch on most aspects of the custom installation discipline. They include HDMI cable solutions, switchers, flat-screen mounting accessories, power management products and additions to the Monster IlluminEssence lighting control range.
Noel Lee, Monster’s principal, presented the solutions at a pre-CEDIA event where the topical focus was on HDMI cable and on the consumer confusion surrounding the category. “HDMI will one day be the standard connection on all CE devices,” he said, “but it is under the threat of commoditization” because of what he said are widely promulgated fallacies about HDMI that don’t explain the quality differences. “The beauty of HDMI is that it’s an all-in-one solution, it’s the only digital-to-digital interface and it can provide the highest quality audio and video. The ‘beast’ of it is that there are lots of different versions – five progressions in the technology within six years, misinformation, and a lack of awareness that there can be problems with longer cable lengths.
“It’s a difficult situation,” he continued. “HDMI is a highway where the traffic isn’t driving yet,” referring new technologies down the road that will make use of HDMI and require ever-better-performing versions of it, “but it provides a thoroughfare for future product evolution.”
For Monster Cable’s part, the company is offering a ‘Cable for Life’ upgrade program on what the company says is ‘select upcoming Monster Advanced HDMI cables” that include the new Monster 1000HD.
To address specific custom installation needs, Monster is bringing out the HDMI-to-Dual CAT5 System, the HDMI 90-Degree Adapter, and the HDMI Coupler. The first product ($199.95) is for installers who prefer to terminate CAT5 cables over long runs; the 90-Degree Adapter ($24.95) eases installations where a flat-panel installation is too narrow for a standard, straight HDMI connector; and the HDMI Coupler ($24.95) lets installers join two HDMI cables together for simplified length extensions.