In First Full Year, HTA Reports Strong Growth and Engagement
Since its founding in 2017, the Home Technology Association has remained committed to generating consumer awareness for its network of qualified custom integration professionals and helping to raise the standards within the home installation profession. The association’s main asset in doing so is their HTA Certified designation, which, as we’ve detailed in the past, is a difficult and challenging designation to obtain and maintain. That said, HTA has seen its community grow to 135 certified residential integration firms in 64 different markets across the U.S.
The association is coming off of its first full year in operation.
“The Home Technology Association’s inaugural year was a great success and 2019 is off to an equally exciting start,” Director of Certification Josh Christian said in a statement. “HTA Certified technology integration firms are telling us they have experienced unprecedented success in the marketplace, with many reporting their best year ever. As more dealers add HTA certification into their sales pitch, awareness of this meaningful standard and the value of certification will continue to grow. Professional certifications and standards create clarity, instill confidence, and help ensure consumers experience and enjoy everything technology can do in the home.”
For HTA, it’s about more than just certifying integrators, though. The association has been working hard to create a network for integrators that connects them with professionals in the architect, design, and building communities, as well as with suppliers. To that end, they've has engaged with more than 1,600 professionals in those spaces to promote individual HTA Certified firms for projects.
Additionally, the association has been successful in engaging its network through more than 2,300 articles read on the association's website, and some 4,888 budgets created using the HTA Budget Calculator.
The Budget Calculator, a free-to-use online tool for integrators, is something that helps the integrator quickly and easily show prospective clients the overall cost of a project. The tool has been recognized and promoted by the Consumer Technology Association and the American Institute of Building Design, with HTA looking to align with additional architect and design associations in the coming year.
“We find that the HTA Budget Calculator is a quick and easy tool that helps our customers understand precisely what drives the overall cost of a project,” Evan Struhl, CEO of HTA Certified Cutting Edge Systems, said in the HTA statement. “The calculator has been instrumental in walking every client through early discussions about pricing and is now a relevant step in our everyday process.”
Christian quantifies the association’s first full year of success through their ability to get qualified and accredited firms actual business. By his estimation, the group has helped shift more than $15 million in project dollars away from unqualified dealers to their own certified home technology professionals.
“This is what we set out to do, to help the best technology firms win the projects they deserve. This is a win for the client, the HTA Certified firm, and our industry as a whole,” he said.